Getha is a premium mattress brand that relies a lot on their offline showroom as their main revenue stream and sales assistants to close a deal pre-pandemic. During the lockdown in 2020, we had to identify the best way to replicate offline shopping experience on Getha’s website for business continuity. As we understood that purchasing a mattress is a difficult decision for its price and potential effect on quality of life, we knew that there’s more to be done to increase the website conversion rate. As a result, an “add-to-comparison” function was designed to support customers’ decision-making process by customizing a comparison table with the most commonly asked questions in store.

SPAO is a Korean fast fashion brand that has more than 1,000 SKUs in their Shopify store. With that many products, it would be a hassle and potential friction if customers had to enter the product page one-by-one to check for availability of a particular size or colour of choice. Instead, we made the colour option visible at the collection page, and included a sort function for sizes to improve the overall user experience.