Facebook Ads Management

The biggest difference between Google ads and social media ads is the buying intent of the audience. Obviously if you were ready to purchase the perfect strong-suction, light-weighted vacuum cleaner for your house, you would hit the Google search bar right away - so understandably, if your brand wasn’t  ranked on top, your potential customers would turn to your competitors.

With that said, the traffic from paid search should generate a much higher ROAS as compared to social media ads. If that’s not the case for you, it is time to look into what you might have done wrong.

Common mistakes include:

• Incomplete setup of conversion tracking, causing impaired judgement due to limited data collection
• Running search ads using broad keywords with no targeting, no segmentation and no negative keywords
• Overspending on branded keywords. Yes, we know the ROI looks great.. but spending >50% of your ads budget on people that are already searching for your brand is not exactly the best strategy, especially when you will be paying for each click. 

With more than 3.5 billion search queries a day, there are so many more potential customers out there that have yet to discover your brand, and this is where (product listing ads) Google Shopping ads or Smart Shopping campaigns can come into the picture. 

Complicated? Leave it to us!