— Ad Creatives
Maximising purchase intent with engaging content
Delivering the right message to the right person, at the right time
As you continue to experiment and learn, creative split testing can be cost-saving as you identify best practices specific to your business & improve long-term campaign performance. For example, if you double your CTR (ie: from 0.6% to 1.2%) you’ll easily get 2x more visitors to your website with the same ad spend.
Top-of-funnel content helps to build awareness and interest in a brand, product, or service among potential customers.
Video content generally can deliver more educational or informative content, and they will only work together with a punchy, attention-grabbing hook to keep audiences engaged. This can be especially important in highly competitive markets, where businesses need to stand out in order to attract and retain customers.
Middle-of-funnel content is also important because it can help to build trust and credibility upon the initial interest that was generated by top-of-funnel content, making potential customers more likely to consider a brand's products or services.
In this funnel, we typically focus on maximising social proof, user generated content and product reviews to push potential customers down the sales funnel.
Bottom-of-funnel content works to convert potential customers into paying customers. This content is typically very targeted and focused, with a strong call-to-action (CTA) and its goal is to help potential customers overcome any remaining barriers to make a purchase decision.
Bottom of the funnel content also helps to build brand loyalty and drive repeat business, which is an important part of any business's growth and success.
After you checked all the boxes to curate great content, you’re ready to build a conversion funnel according to your performance marketing strategy! Read up on how we helped CLEF Skincare to build their content funneling with our facebook advertising service