CLEF is a rapidly growing skincare brand that initially struggled with acquiring new customers. Read more to find out how we overcame this problem.
CLEF is a Malaysian skincare brand that focuses on clean and effective ingredients. They were looking to gain new customers online and were facing difficulty in converting new customers due to the high average order value, thus a long purchase consideration period. 70-80% of the budget was spent on cold campaigns yielding unprofitable ROAS.
To help nudge potential customers down the funnel, we had to first categorise the audience and then identify exactly where customers were stuck along the customer journey.
Here’s what we did that helped CLEF gain traction:
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