Brand Summary 

Prestige Car Care has been delivering premium automotive services for luxury vehicles in Malaysia for over 10 years. With showrooms located across major hubs like Kuala Lumpur and Petaling Jaya, the brand has established a reputation for excellence and reliability in the high-end automotive market.

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Results

• 310% decrease in Meta cost per lead using tailored messaging campaign
• Utilized & tested on streamlined Meta AI vs original campaign  

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The Challenge

Cost per message fluctuate frequently with every campaign. This caused difficulty in effectively expanding online brand presence to new audiences.

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Strategy

While Prestige Car Care produces a wide variety of ad formats, they lack effectiveness in getting the message across to the right audience. 

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1. Ad message strategizing 

Through discussion and understanding of customer needs, a service package ad that summarizes the pricing, car model, services & added value was created based on each car model. This eliminates all unwanted car types to enter the conversion funnel.

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2. Streamlined Tailored Message Campaign

We leveraged on Meta AI Campaign type & only include necessary car brands as additional targeting to engage with audiences that respond to the brand’s message. 

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Through A/B Test of the same ad in tailored messaging campaign & original campaign. We have achieved an improvement in Cost per message conversion by 310% in less than a week. We also successful decreased the amount of unwanted messages along the way. 

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