Brand Summary

Prinker features the world’s first temporary tattoo printer. They came to Z21 looking to improve website traffic quality, therefore improving sales. Read to find out how we improved their conversion rates.

Results

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The Challenge

Prinker is a Korean brand with a unique product: a temporary tattoo printer that instantly prints custom tattoos on the skin. This product has a very niche target audience, therefore they cannot rely on general campaigns that target the mass market because they drove in low-intent website visitors who were curious but didn’t make any purchases.

Here, our goal was to increase the quality of traffic and conversion rate on their website.

‍Strategy

Prinker needed a stronger funnel to filter out low-intent visitors. This is what we did:

1. Campaign segmentation

We split campaigns by angles such as general, feminine, music festivals, cosplay, etc to identify what ad angles worked best. This allowed Prinker to explore untapped markets whilst acquiring good quality traffic, resulting in higher conversion rates.

2. Content funneling

Audiences and ad visuals used corresponded to each campaign angle. Subsequently, we were able to identify the winning audience & ad angle combo for Prinker. The key here was to target the right audience, communicate the right message and use attractive visuals to show that the product is right for them.
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A combination of these two factors will look something like this:
Campaign angle: Music Festival
Audience targeted: Spotify, music festivals, concerts, parties, hiphop
Content: Visuals related to music festivals
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With the 75% increase in conversion rate, we are certain that for brands with niche market products, content created has to be hyper-targeted and relevant to your target audience to resonate and drive the desired actions.

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