Speak to Z21
  • Actionable plan on how to grow your online sales
  • Industry-relevant case studies and benchmarks
  • Bounce ideas with our team
  • Enquire about Z21's services

176% Increase in Abandoned Cart Sales with Email Marketing

Brand Summary 

Jenny Bakery, a bakery from Hong Kong, produces freshly-baked luxury butter cookies. Read more on how they worked with Z21 to build their email marketing process from scratch.


Increase in Sales Recovered from Abandon Carts

of Online Revenue from Email Flow

Increase in Returning Customers

The Challenge

Jenny Bakery is a luxury butter cookie brand from Hong Kong that makes cookies with great packaging for gift-giving. They did not put much focus on email marketing in the beginning, relying solely on Shopify’s preset email notifications. This creates room for missed opportunities as a good email marketing strategy should typically contribute around 20-30% of total sales.


Since we were starting from scratch, we started by suggesting the usual best practices and discussing with the brand in order to build a proper foundation before implementing further optimization strategies.

Here are the tactics we applied to quickly get their email marketing up and running:

- Customised email flows for each step of a customer journey (from pre to post-purchase)

- Consistent on-brand design in all emails with a clean and clear message

- Optimizing the post-purchase experience to improve customer retention

Learn more about how email marketing can benefit your business HERE!

Get a Free 30-Minute Consultation

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Are you ready to grow?

Book a 30-minute discovery call with us.

Book a call