Brand Summary 

Jenny Bakery, a bakery from Hong Kong, produces freshly-baked luxury butter cookies. Read more on how they worked with Z21 to build their email marketing process from scratch.

Results

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The Challenge

Jenny Bakery is a luxury butter cookie brand from Hong Kong that makes cookies with great packaging for gift-giving. They did not put much focus on email marketing in the beginning, relying solely on Shopify’s preset email notifications. This creates room for missed opportunities as a good email marketing strategy should typically contribute around 20-30% of total sales.

Strategy 

Since we were starting from scratch, we started by suggesting the usual best practices and discussing with the brand in order to build a proper foundation before implementing further optimization strategies.

Here are the tactics we applied to quickly get their email marketing up and running:

- Customised email flows for each step of a customer journey (from pre to post-purchase)

- Consistent on-brand design in all emails with a clean and clear message

- Optimizing the post-purchase experience to improve customer retention

Learn more about how email marketing can benefit your business HERE!