Brand Summary

Cheak is a Singapore-based activewear retailer specializing in thoughtfully designed apparel for movement and everyday wear. Known for its flattering fits, inclusive sizing, and trend-forward pieces, Cheak creates activewear that blends comfort, style, and confidence—empowering women to feel good in and out of the gym. Also a sister brand of Love Bonito.

Case Study 2 – Plus Size Sale

Overview

Through the Plus Size Sale, Cheak strategically moved excess inventory by introducing inclusive sizing to its activewear range. The campaign not only helped clear stock but also resonated with a broader audience, reinforcing the brand’s commitment to body positivity and inclusivity.

Results

• Strong conversion (double digit ROAS) among first-time plus-size buyers
  
• Valuable data collected on plus-size fit and sizing demand
  
  

The Challenge

Despite Cheak’s inclusive ethos, the plus-size segment remained underdeveloped. This campaign served a dual purpose: to clear excess inventory and to reaffirm that fashion-forward activewear can—and should—be accessible to all body types

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Strategy

Boosting Buyer Appeal with Smart Bundling and Discount Strategies

• Offered 40% off select items to reduce entry barriers.
  
• Introduced curated XL & XXL bundles to simplify the shopping experience.
  
• Bundling helped reduce choice paralysis and drove faster conversions.