About The Brand / The Brief

Wanderlust + Co is a Malaysia-based jewelry label creating “affordable luxe” pieces designed for everyday wear — often emphasizing shower-safe, hypoallergenic materials and a meaning-led, intuitive design story. Its digital experience is built like a discovery-and-shopping destination: customers browse by collections and categories, explore bestsellers, and understand product value through clear material callouts, gifting cues, and care assurance. Beyond e-commerce, the brand extends into physical “retail homes” and service-led experiences such as piercing, welding, engraving, and more — strengthening trust and repeat engagement across channels.