The Challenges

1. High returning customer base, but member sign-up growth is not keeping pace: New customer acquisition is growing slow, regardless strong repeat-purchase behavior.
2. High item return rate due to sizing complexity with multiple colors and variants: Vague sizing guide as products often use different models per variant. Traditional size recommendation tools are not practical with frequent product launches.
3. Users lack visibility on ongoing discount or thresholds, reducing AOV: No in-cart reinforcement or progress indicator, making it hard to understand potential savings.
4. Lack of low-stock urgency cues leads to checkout drop-offs: Users often lose items with limited inventory during checkout without early warnings.

Key Objectives

1. Boost Member Acquisition & Activation
2. Improve Fit Confidence & Reduce Returns
3. Increase Average Order Value (AOV) Through Transparency
4. Increase Checkout Intent

The Solution

1. Reward sign-ups with early-access sale experiences.
2. Provide dynamic, variant-level sizing guidance.
3. Show discounts and cart incentives with clear progress cues.
4. Low-stock alert to prevent loss of items and improve checkout completion.

Sale Early-Access Experience for Logged-In Customers

Acquisition growth relied heavily on organic sign-ups due to a lack of compelling incentives for users to register. To address this, we introduced a locked sale collection page that requires users to log in or sign up to access exclusive deals, creating a clear value exchange and motivating higher sign-up intent.

Results:
+68% sign-up rates within 24 hours