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Nattōme

Services

Industry

Health Supplement

Year

2024
First month post-launch
+40%
Conversion Rate
+40%
Conversion Rate
+33%
Add-to-Cart Rate
+16%
Reached Checkout

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Overview

Rebuilt from scratch to achieve +40% Conversion Rate

View Live SiteView Old Site

The revamp introduces Nattome’s new identity through a modern, premium aesthetic. Our primary objective was to transition from passive browsing to a strategic, USP-driven user journey that utilises compelling storytelling to build immediate trust. By streamlining the path to purchase with intuitive navigation, the new design enables informed decision-making and friction-free conversion.

Visual Hierarchy
Trust Signals
Cross-Sell UGC
Homepage
Collection Page
Product Page
Before
Before
  1. Unconvincing page with straight up product name & price listing
  2. Cluttered layout of content, making it hard for users to digest info
  3. No clinical story to boost credential
After
  1. Earns trust with stronger content strategy: Video > Ingredient > Proof
  2. Goal-matching recommendations
  3. Clinical data woven in
After
Before
  1. Unconvincing page with straight up product name & price listing
  2. Cluttered layout of content, making it hard for users to digest info
  3. No clinical story to boost credential
After
  1. Earns trust with stronger content strategy: Video > Ingredient > Proof
  2. Goal-matching recommendations
  3. Clinical data woven in
Before
Before
  1. Disjointed browsing journey: can't compare products at a glance
  2. Info-heavy cards
  3. Mobile afterthought
After
  1. User-first decision tool: scan full range at a glance
  2. Linked to clinical studies
  3. Single-column mobile
After
Before
  1. Disjointed browsing journey: can't compare products at a glance
  2. Info-heavy cards
  3. Mobile afterthought
After
  1. User-first decision tool: scan full range at a glance
  2. Linked to clinical studies
  3. Single-column mobile
Before
Before
  1. Doubts left open: excessive info = cognitive overload
  2. Unclear bundle choice
  3. No FAQ for hesitations
After
  1. Removes doubt: benefits above fold
  2. Clean bulk ordering
  3. FAQ answers what they Google search
After
Before
  1. Doubts left open: excessive info = cognitive overload
  2. Unclear bundle choice
  3. No FAQ for hesitations
After
  1. Removes doubt: benefits above fold
  2. Clean bulk ordering
  3. FAQ answers what they Google search

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Results That Speak for Themselves

We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:
+40%
Conversion Rate
+33%
Add-to-Cart Rate
+16%
Reached Checkout
Better user experience = better results across sales and marketing performance, including higher ROAS for ad campaigns.

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Interested in working with us?

Book a 30-minute discovery call with us and find you best quotation.

Book a Call

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Check Out @conversiondaryl

Roasting and fixing e-commerce websites, offering valuable marketing insights from a professional's perspective.

Nattome

The revamp introduces Nattome’s new identity through a modern, premium aesthetic. Our primary objective was to transition from passive browsing to a strategic, USP-driven user journey that utilises compelling storytelling to build immediate trust. By streamlining the path to purchase with intuitive navigation, the new design enables informed decision-making and friction-free conversion.

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Z21 – Ecommerce & Shopify Growth Agency

Z21 STUDIO SDN. BHD. (1344950-U)
V03-13-23A, Sunway Velocity Designer Office, Lingkaran SV, 55100 Kuala Lumpur, MY

Z21 STUDIO PTE. LTD.
68 Circular Road #02-01, Singapore, 049422

daryl@z21studio.com
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