Brand Summary

Cheak is a Singapore-based activewear retailer specializing in thoughtfully designed apparel for movement and everyday wear. Known for its flattering fits, inclusive sizing, and trend-forward pieces, Cheak creates activewear that blends comfort, style, and confidence—empowering women to feel good in and out of the gym. Also a sister brand of Love Bonito.                                                                                                                                                           

Case Study 1 – Summer Sale

Overview

Cheak launched its Summer Sale campaign for 1 week—anchored by a gated early access strategy and powered by creator-led storytelling. The results spoke volumes: record-breaking ROAS was achieved even before the sale opened to the public.

Results

• Achieved highest ROAS in brand history
  
• Significant uplift in email engagement and site conversions
  
• Increased purchase efficiency through warm audience targeting
  
  

The Challenge

Cheak needed to build excitement and demand ahead of a major sale without relying solely on discounts. The goal was to warm up audiences and drive urgency—before the sale even went live.

Strategy

1. Early Access to Build Demand Before Launch

• Ran lead generation ads 3 days before Early Access to collect emails.
  
• 2 days before sales, the website was locked—accessible only via a unique EDM link.
  
• This tactic built anticipation, funneled high-intent traffic, and made the sale feel exclusive.
  
  

2. Creator Collaborations That Convert

• Partnered with handpicked KOLs to promote the sale with authentic, relatable content.
  
• Focused on styling tips, personal reviews, and everyday use-cases—moving away from hard-sell.

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3. Bold, Eye-Catching Visuals to Drive Clicks

• Deployed strong visual assets with bold fonts, flashing GIFs, and big-sale shoutouts to command attention.
  
• Emphasized urgency and savings in every creative touchpoint—from ads to email headers.
  
• These high-impact visuals helped cut through the noise and boosted click-through rates across channels.

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Case Study 2 – Plus Size Sale

Overview

Through the Plus Size Sale, Cheak strategically moved excess inventory by introducing inclusive sizing to its activewear range. The campaign not only helped clear stock but also resonated with a broader audience, reinforcing the brand’s commitment to body positivity and inclusivity.

Results

• Strong conversion (double digit ROAS) among first-time plus-size buyers
  
• Valuable data collected on plus-size fit and sizing demand
  
  

The Challenge

Despite Cheak’s inclusive ethos, the plus-size segment remained underdeveloped. This campaign served a dual purpose: to clear excess inventory and to reaffirm that fashion-forward activewear can—and should—be accessible to all body types

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Strategy

Boosting Buyer Appeal with Smart Bundling and Discount Strategies

• Offered 40% off select items to reduce entry barriers.
  
• Introduced curated XL & XXL bundles to simplify the shopping experience.
  
• Bundling helped reduce choice paralysis and drove faster conversions.