Malaysia

Mah Sing Group

Services

Conversion Rate Optimisation

Industry

Property

Year

2026

First 3 months post-launch

+540%

Lead conversion on like-for-like Paid Search

+540%

Lead conversion on like-for-like Paid Search

6.4x

The original site's conversion rate on paid search

100%

Of leads came through register paths that did not exist before

Working with Convx by Z21 on our M Legasi and M Grand Minori microsites was a collaborative and smooth-sailing process, even when the workstream started on a trial basis. They were relatively proactive during the UI/UX ideation phase and reliably delivered the practical results we sought to achieve from the get go. We are grateful to the Convx by Z21 team for their commitment, responsiveness and willingness to work closely with us throughout the engagement. The positive experience and confidence built through these initial projects have given us greater assurance in exploring a longer-term collaboration with Convx by Z21 for future opportunities.

Mr Adam

Senior Manager @ Mah Sing Group

Overview

CRO Case Study

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Mah Sing Group's M Legasi is a freehold landed township in Semenyih, Malaysia, selling double-storey terrace homes to own-stay families. Like every Mah Sing launch it had its own microsite, and almost nine in ten of the buyers who arrived did so on a phone. Convx by Z21 rebuilt that microsite around a single job, turning a visitor into a registered lead, then tested it against the original on the same Google Paid Search traffic.

Before

After

Before

After

Before

After

The Challenges

A well-designed page with no conversion path

The microsite presented the project well, yet on paid traffic barely a fraction of one percent of visitors ever registered.
Nothing let the buyer qualify up front

An auto-popup blocked the hero before the buyer saw the project or its price, and the price itself was a “Loan From” figure locked inside a busy promo graphic that read as an advert.
Four calls to action competing for one tap

A vertical Register pill fought with Call, WhatsApp and Waze floaters, so no single next step stood out.
The units and the form were both buried

Layouts sat behind a carousel with no price, registering meant scrolling to one form at the very bottom behind a reCAPTCHA, and scarcity and developer proof sat below the fold doing no work.

Key Objectives

Anchor price, scarcity and trust in the first screen
Make every unit comparable and self-qualifying
Bring registration to the buyer, rather than making the buyer find it
Prove it with a clean like-for-like test

The Solution

No redecoration — a clone tested side by side

The clicks were never the problem. The page was quietly losing the buyers the media spend paid to bring in. So we rebuilt it as a clone with the identical offer and ran it against the original on the same Paid Search traffic.
T2L as the primary metric

Registration submissions divided by new users, measured weekly and cleaned of test and ghost events.
Google Paid Search as the fair comparison

The only channel the clone and the original share at volume, so neither side gets an easier audience.
A server-side source of truth

Every real submission logged once, with its source, against a defined conversion target on qualified paid traffic.

A Hero The Buyer Can Qualify Against

In place of a promo graphic and four competing buttons, the rebuilt hero leads with the price, the scarcity and a single action. One clear “Get Price List” replaces the Register pill that fought with Call, WhatsApp and Waze. A scrolling urgency bar carries “90% taken up” in the first screen instead of far down the page. The price is anchored plainly as from RM535K rather than a “Loan From” figure buried in an advert. Freehold, 4 bed 3 bath, land size and 35km to KLCC all sit above the fold, and the developer's 30+ years and 60+ projects build confidence before any ask.

M Legasi hero, original site versus the Convx rebuild

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M Legasi units and registration, original site versus the Convx rebuild

Units Priced In Place, And Registration One Tap Away

The units are the moment a browser becomes a buyer. The old page hid a single render behind a carousel and a “Read More” most buyers never reached. The rebuild puts every home on the card with a from RM535K price, land size, built-up area, beds, baths and lot type, with “New” phase tabs and a “Popular” badge pointing to the right choice, and the floor plan and instalment calculator opening in place.

Registration moved to the buyer. Where the old site threw them to one form at the very bottom behind a reCAPTCHA and a long consent paragraph, the rebuild offers a quick-register below the hero, a sticky bar that follows the scroll, and the drawer it opens. The drawer leads with “You'll receive” — layout, pricing and loan help — so the buyer knows what the click buys. The phone field auto-formats to the +60 pattern and the email field corrects common typos, so contacts arrive clean.

Results:
+540% lead conversion on like-for-like Paid Search
6.4x the original site's conversion rate on paid search
3 straight weeks held above the conversion target
100% of leads came through register paths that did not exist before

The result was not marginal. On the traffic both sites shared, the rebuild converted paid-search visitors into leads at more than six times the original site's rate. Every lead arrived through a register path that did not exist before: 73% through the sticky drawer, 27% through the quick-register block, and none at all through the old bottom form. Because the wins are structural rather than cosmetic, they travel — the same architecture is now being rolled out across Mah Sing's other launches.

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Results That Speak for Themselves

We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:

+540%

Lead conversion on like-for-like Paid Search

6.4x

The original site's conversion rate on paid search

100%

Of leads came through register paths that did not exist before

Better user experience = better results across sales and marketing performance, including higher ROAS for ad campaigns.

About the figures. Lead conversion is traffic-to-lead: registration submissions as a share of new users, compared on like-for-like Google Paid Search, the one channel the original and rebuilt sites share. Uplift is the relative increase in that rate, rebuilt versus original. Results are measured over each project's own test window and are statistically significant. Absolute traffic and lead counts are held back for client confidentiality.

Mah Sing Group

Mr Adam

Senior Manager @ Mah Sing Group