Layouts Comparable On Price, And Registration One Tap Away
The old page buried its layout types inside a “Smartly Designed” carousel that was hard to compare, with no price on the card. The rebuild lays all six types out and tabs them, puts a from RM332K price on every one, and shows built-up sqft, configuration and own-stay-or-rental fit on each. A “Popular” tag points to the best-selling type, and the floor plan and instalment calculator open in place instead of sending the investor to contact sales.
Registration moved to the buyer: a quick-register, a sticky bar and the drawer it opens, the same three touchpoints as M Legasi, in place of one “Register Now!” form at the bottom of the page. The drawer leads with “You'll receive” — layout, full pricing and loan help. The +60 phone auto-format and email typo correction keep contacts clean, the reCAPTCHA and long consent paragraph are gone, and “Instant WhatsApp reply” tells the investor they will hear back at once.
Results:
+518% lead conversion on like-for-like Paid Search
6.2x the original site's conversion rate on paid search
+10% higher engagement rate on Paid Search, on the same traffic
+15% longer sessions on the rebuilt site, on the same traffic
2 of 2 audiences where the same system cleared the conversion target
The outcome held. On the traffic both sites shared, the rebuild converted at more than six times the original site's rate, and it cleared the target on blended paid traffic too. A pattern that repeats on two audiences this different is no longer a lucky redesign, it is a system: the same architecture cleared target on an own-stay township buyer and a high-rise investor, which means the wins are channel-driven and transferable rather than tied to one project. With two projects proven, the next moves are the straightforward ones — scale the media on the winning sites, migrate the search equity across, and run the same build on the remaining launches.
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