Malaysia

Mah Sing Group

Services

Conversion Rate Optimisation

Industry

Property

Year

2026

First 3 months post-launch

+518%

Lead conversion on like-for-like Paid Search

+518%

Lead conversion on like-for-like Paid Search

6.2x

The original site's conversion rate on paid search

2 of 2

Audiences where the same system cleared the target

Working with Convx by Z21 on our M Legasi and M Grand Minori microsites was a collaborative and smooth-sailing process, even when the workstream started on a trial basis. They were relatively proactive during the UI/UX ideation phase and reliably delivered the practical results we sought to achieve from the get go. We are grateful to the Convx by Z21 team for their commitment, responsiveness and willingness to work closely with us throughout the engagement. The positive experience and confidence built through these initial projects have given us greater assurance in exploring a longer-term collaboration with Convx by Z21 for future opportunities.

Mr Adam

Senior Manager @ Mah Sing Group

Overview

CRO Case Study

View Live Site

Mah Sing Group's M Grand Minori is a high-rise in Taman Pelangi, Johor Bahru, sold to cross-border investors drawn by the property's position beside the Singapore rail link. The buyer is nothing like M Legasi's own-stay family. After the M Legasi rebuild, Convx by Z21 applied the same conversion system to that completely different audience.

Before

After

Before

After

Before

After

The Challenges

A different buyer, the same missing conversion path

The site looked premium, yet on paid traffic almost no one registered. The same walk-through, on a phone, turned up the same pattern.
The investment case was not surfaced

The starting price was not anchored anywhere up front, and the RTS-link proximity, the whole reason to buy, did not appear early.
No single obvious action

A Register pill and a floating WhatsApp button split the buyer's attention, so nothing owned the next step.
Detail hidden where it mattered

Layouts sat inside a “Smartly Designed” carousel that was hard to compare, registration was one form at the bottom behind a reCAPTCHA and a long consent paragraph, and take-up and developer proof sat below the fold.

Key Objectives

Lead with the investment case, not the brochure
Make all six layouts comparable on price
Bring registration to the buyer, rather than making the buyer find it
Prove the system repeats on a new audience

The Solution

The same playbook, a different buyer

One win can be luck. So we applied the same conversion architecture to a completely different audience and let the numbers decide.
T2L as the primary metric

Registration submissions divided by new users, measured weekly and cleaned of test and ghost events.
Google Paid Search as the fair comparison

The only channel the clone and the original share at volume.
A server-side source of truth

Every real submission logged once, with its source, against a defined conversion target on qualified paid traffic.

A Hero That Leads With The Reason To Buy

For a cross-border investor the reason to buy is the rail link, and the original site never said so early. The rebuilt hero anchors 3 km to Bukit Chagar RTS up front, puts the starting price plainly as from RM332K where it had not been anchored at all, and carries “Tower A 90% taken up, from RM332,000” in an urgency bar in the first screen. One clear “Register Now” replaces the Register pill and floating WhatsApp that split attention, and the developer's track record and sales-gallery hours move above the fold.

M Grand Minori hero, original site versus the Convx rebuild

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M Grand Minori layouts and registration, original site versus the Convx rebuild

Layouts Comparable On Price, And Registration One Tap Away

The old page buried its layout types inside a “Smartly Designed” carousel that was hard to compare, with no price on the card. The rebuild lays all six types out and tabs them, puts a from RM332K price on every one, and shows built-up sqft, configuration and own-stay-or-rental fit on each. A “Popular” tag points to the best-selling type, and the floor plan and instalment calculator open in place instead of sending the investor to contact sales.

Registration moved to the buyer: a quick-register, a sticky bar and the drawer it opens, the same three touchpoints as M Legasi, in place of one “Register Now!” form at the bottom of the page. The drawer leads with “You'll receive” — layout, full pricing and loan help. The +60 phone auto-format and email typo correction keep contacts clean, the reCAPTCHA and long consent paragraph are gone, and “Instant WhatsApp reply” tells the investor they will hear back at once.

Results:
+518% lead conversion on like-for-like Paid Search
6.2x the original site's conversion rate on paid search
+10% higher engagement rate on Paid Search, on the same traffic
+15% longer sessions on the rebuilt site, on the same traffic
2 of 2 audiences where the same system cleared the conversion target

The outcome held. On the traffic both sites shared, the rebuild converted at more than six times the original site's rate, and it cleared the target on blended paid traffic too. A pattern that repeats on two audiences this different is no longer a lucky redesign, it is a system: the same architecture cleared target on an own-stay township buyer and a high-rise investor, which means the wins are channel-driven and transferable rather than tied to one project. With two projects proven, the next moves are the straightforward ones — scale the media on the winning sites, migrate the search equity across, and run the same build on the remaining launches.

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Results That Speak for Themselves

We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:

+518%

Lead conversion on like-for-like Paid Search

6.2x

The original site's conversion rate on paid search

2 of 2

Audiences where the same system cleared the target

Better user experience = better results across sales and marketing performance, including higher ROAS for ad campaigns.

About the figures. Lead conversion is traffic-to-lead: registration submissions as a share of new users, compared on like-for-like Google Paid Search, the one channel the original and rebuilt sites share. Uplift is the relative increase in that rate, rebuilt versus original. Results are measured over each project's own test window and are statistically significant. Absolute traffic and lead counts are held back for client confidentiality.

Mah Sing Group

Mr Adam

Senior Manager @ Mah Sing Group