Lamarsa Coffee

Services

Industry

Food & Beverage

Year

2026

First month post-launch

+35%

Sessions

+35%

Sessions

+38%

Orders

+4bp

Overall CVR (0.30% → 0.34%)

Overview

How a Wix-to-Shopify Migration Lifted Sessions and Orders for a Technical Buyer

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Lamarsa Coffee migrated from Wix to Shopify with a redesigned mobile experience — adding machine-type filters, restructured PDP specs, and a visual navigation menu to serve a technical, comparison-driven buyer.

Before

Before

Every machine type listed in one long scroll — espresso, commercial, dual-boiler mixed together
Shoppers who knew what they wanted still had to scroll past irrelevant SKUs

After

Machine-type filter chips added (Espresso, Commercial, Dual Boiler, Manual) at the top of the category page
One tap surfaces the relevant products for a buyer who already knows their intent

After

Before

Every machine type listed in one long scroll — espresso, commercial, dual-boiler mixed together
Shoppers who knew what they wanted still had to scroll past irrelevant SKUs

After

Machine-type filter chips added (Espresso, Commercial, Dual Boiler, Manual) at the top of the category page
One tap surfaces the relevant products for a buyer who already knows their intent

Before

Before

All product info presented as one long paragraph — specs, features, and brewing instructions blended together
Shoppers had to read everything to find one specific detail

After

Info separated into labelled sections (Features, Boiler Type, Capacity, What's in the Box)
Each spec gets its own row so technical buyers can compare models faster

‍

After

Before

All product info presented as one long paragraph — specs, features, and brewing instructions blended together
Shoppers had to read everything to find one specific detail

After

Info separated into labelled sections (Features, Boiler Type, Capacity, What's in the Box)
Each spec gets its own row so technical buyers can compare models faster

‍

Before

Before

Categories listed as plain text (Brands, Coffee Machines, Grinders, Pour Over, Accessories)
Users had to read each label to find what they wanted

After

Categories now shown as visual tiles with product imagery (Coffee Machines, Coffee Grinders, Barista Accessories)
Users can scan and click straight to what they need — no reading required

After

Before

Categories listed as plain text (Brands, Coffee Machines, Grinders, Pour Over, Accessories)
Users had to read each label to find what they wanted

After

Categories now shown as visual tiles with product imagery (Coffee Machines, Coffee Grinders, Barista Accessories)
Users can scan and click straight to what they need — no reading required

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Lamarsa Coffee

Lamarsa Coffee migrated from Wix to Shopify with a redesigned mobile experience — adding machine-type filters, restructured PDP specs, and a visual navigation menu to serve a technical, comparison-driven buyer.