Glovida

Services

Performance Ads

Industry

Healthcare

Year

2026

First 3 months post-launch

+17.5%

in Units per Order

+17.5%

in Units per Order

+4.4%

in Checkout Conversion

+11.4%

in Basket Size

Overview

Ads Performance

View Live Site

Glovida is a Singapore-based online pharmacy offering health supplements, pharmaceutical refills, and skincare through its Shopify store. As a performance-focused DTC brand, growth depends on increasing customer value while maintaining efficient acquisition.

Before

After

Before

After

Before

After

The Challenges

Basket Size Had Plateaued

Traffic remained consistent, but units per order had stopped growing, limiting the amount of value generated from existing sessions.
Discounts Risked Margin

With paid media already operating against a tight ROAS target, aggressive discounting was not a sustainable way to increase average order value.
Cart Incentive Had Limited Visibility

The initial gift-with-purchase progress bar only appeared on the full cart page, meaning most shoppers saw it too late to influence additional product discovery or basket building.

Key Objectives

Increase Basket Size

Encourage shoppers to add more products per order without relying on blanket price reductions.
Improve Checkout Progression

Strengthen the transition from add-to-cart to checkout by making the cart experience more visible and actionable.
Prove Incremental Impact

Measure the effect of the cart changes independently from major promotional periods to ensure improvements were driven by the mechanic itself.

The Solution

Tiered Gift-With-Purchase Progress Bar

Introduced a threshold-based progress bar that showed shoppers how much more they needed to spend to unlock a free gift. This first stage increased units per order by 11.4% within two weeks.
Persistent Cart Drawer

Added a slide-out cart drawer so the same incentive remained visible throughout the shopping journey instead of appearing only at checkout. This delivered a further 5.4% lift, bringing the cumulative basket-size increase to 17.5%, while checkout entry improved by 4.4%.
Promo-Isolated Measurement

Revalidated units per order and checkout conversion using non-promotional days only, separating the cart redesign's impact from major sale events and confirming that the uplift held independently of promotional demand.

Results That Speak for Themselves

We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:

+17.5%

in Units per Order

+4.4%

in Checkout Conversion

+11.4%

in Basket Size

Better user experience = better results across sales and marketing performance, including higher ROAS for ad campaigns.

The Challenges

Basket Size Had Plateaued

Traffic remained consistent, but units per order had stopped growing, limiting the amount of value generated from existing sessions.
Discounts Risked Margin

With paid media already operating against a tight ROAS target, aggressive discounting was not a sustainable way to increase average order value.
Cart Incentive Had Limited Visibility

The initial gift-with-purchase progress bar only appeared on the full cart page, meaning most shoppers saw it too late to influence additional product discovery or basket building.

Key Objectives

Increase Basket Size

Encourage shoppers to add more products per order without relying on blanket price reductions.
Improve Checkout Progression

Strengthen the transition from add-to-cart to checkout by making the cart experience more visible and actionable.
Prove Incremental Impact

Measure the effect of the cart changes independently from major promotional periods to ensure improvements were driven by the mechanic itself.

The Solution

Tiered Gift-With-Purchase Progress Bar

Introduced a threshold-based progress bar that showed shoppers how much more they needed to spend to unlock a free gift. This first stage increased units per order by 11.4% within two weeks.
Persistent Cart Drawer

Added a slide-out cart drawer so the same incentive remained visible throughout the shopping journey instead of appearing only at checkout. This delivered a further 5.4% lift, bringing the cumulative basket-size increase to 17.5%, while checkout entry improved by 4.4%.
Promo-Isolated Measurement

Revalidated units per order and checkout conversion using non-promotional days only, separating the cart redesign's impact from major sale events and confirming that the uplift held independently of promotional demand.