Cuura migrated from EasyStore to Shopify with a concern-first redesign — adding skin-concern filters, a "right formula for you" PDP section, instant search suggestions, and a mega menu, helping shoppers navigate by skin type rather than product name.
1. All products listed in one undifferentiated scroll — cleansers, serums, sunscreens, haircare mixed together
2. No way to narrow down by skin concern
1. Concern-based filter chips added (Serum, Sunscreen, Toner, Wellness) at the top of the collection
2. One tap surfaces only what's relevant to the shopper's specific need
1. All products listed in one undifferentiated scroll — cleansers, serums, sunscreens, haircare mixed together
2. No way to narrow down by skin concern
1. Concern-based filter chips added (Serum, Sunscreen, Toner, Wellness) at the top of the collection
2. One tap surfaces only what's relevant to the shopper's specific need
1. All product info in one dense paragraph — skin type, ingredients, and benefits blended together
1. "Is This the Right Formula for You?" section added, breaking guidance down by skin type (Dry Skin, Combination Skin)
2. Each skin type gets its own card, so shoppers self-qualify in seconds
3. "Complete the Routine" section added below the product, sequencing complementary products with a Learn More CTA per step
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1. All product info in one dense paragraph — skin type, ingredients, and benefits blended together
1. "Is This the Right Formula for You?" section added, breaking guidance down by skin type (Dry Skin, Combination Skin)
2. Each skin type gets its own card, so shoppers self-qualify in seconds
3. "Complete the Routine" section added below the product, sequencing complementary products with a Learn More CTA per step
1. Basic dropdown with a flat list of text links (Best Seller, Shop by Skin, Shop by Sets) and no product context
1. Structured mega menu introduced, organized by Skin Type and Product Type, each with a product thumbnail
2. Shoppers land directly on the right collection from the menu itself
.jpg)
1. Basic dropdown with a flat list of text links (Best Seller, Shop by Skin, Shop by Sets) and no product context
1. Structured mega menu introduced, organized by Skin Type and Product Type, each with a product thumbnail
2. Shoppers land directly on the right collection from the menu itself
Book a 30-minute discovery call with us and find you best quotation.
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Cuura migrated from EasyStore to Shopify with a concern-first redesign — adding skin-concern filters, a "right formula for you" PDP section, instant search suggestions, and a mega menu, helping shoppers navigate by skin type rather than product name.
