Speak to Z21
  • Actionable plan on how to grow your online sales
  • Industry-relevant case studies and benchmarks
  • Bounce ideas with our team
  • Enquire about Z21's services

CircleDNA

About The Brand / The Brief

CircleDNA is a direct-to-consumer genetic testing and health insights brand that uses an at-home saliva sample to generate a large set of personalized reports across areas like health risks, carrier status/family planning, nutrition, fitness, drug response, skincare, and ancestry. Results are delivered through its app/digital experience, positioning the product as a “personalized health guidance” tool that helps users understand their genetics and translate insights into everyday lifestyle decisions.

Origin Country

Hong Kong (SAR)

Services

UIUX Design

Shopify Development

Industry

Health Tech

Technology

Shopify
No items found.

Mobile Health Insights Menu Enhancement

This feature presents health insights in a clean, mobile-friendly overlay, allowing users to easily explore personalised categories such as Disease & Risk, Skin & Beauty, and Personality & Traits without leaving the page.

Users can tap into each category to reveal more specific insights (e.g. Cancer Screening or Drug Response), creating a guided, intuitive experience that improves discoverability and engagement while keeping navigation simple and unobtrusive.

Personalized Health Highlights

This feature showcases key health insights as visually engaging cards within the main dashboard. Each highlight focuses on a specific wellness pillar—such as nutrition, sleep, or daily routines — allowing users to quickly understand and act on their health data in one place.

In the example shown, the “Fuel your body” highlight guides users toward better dietary choices and body goals, with clear call-to-action buttons like Learn More and Read Report. This creates a seamless experience where users can explore deeper insights or detailed reports without leaving the page—driving education, engagement, and healthier decision-making in an intuitive, easy-to-scan format.

Mobile Health Insights Menu Enhancement

This feature presents health insights in a clean, mobile-friendly overlay, allowing users to easily explore personalised categories such as Disease & Risk, Skin & Beauty, and Personality & Traits without leaving the page.

Users can tap into each category to reveal more specific insights (e.g. Cancer Screening or Drug Response), creating a guided, intuitive experience that improves discoverability and engagement while keeping navigation simple and unobtrusive.

Results That Speak for Themselves

We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:
No items found.
Better user experience = better results across sales and marketing performance, including higher ROAS for ad campaigns.

Personalized Health Highlights

This feature showcases key health insights as visually engaging cards within the main dashboard. Each highlight focuses on a specific wellness pillar—such as nutrition, sleep, or daily routines — allowing users to quickly understand and act on their health data in one place.

In the example shown, the “Fuel your body” highlight guides users toward better dietary choices and body goals, with clear call-to-action buttons like Learn More and Read Report. This creates a seamless experience where users can explore deeper insights or detailed reports without leaving the page—driving education, engagement, and healthier decision-making in an intuitive, easy-to-scan format.

No items found.
No items found.
No items found.

More of Our Works

Circle DNA Website Mockup for Mobile and Desktop

CircleDNA

Revamped website to boost conversions & refresh brand identity.
View on desktop for the best experience*
Applecrumby E-commerce Website Built Mockup for Mobile and Desktop

Applecrumby

Strengthened brand storytelling to boost customer conversions.
View on desktop for the best experience*
Braun Buffel Website Development Mockup for Mobile and Desktop

Braun Buffel

Strengthened brand and boosted conversions with strategic design.
View on desktop for the best experience*

CircleDNA

About The Brand / The Brief

CircleDNA is a direct-to-consumer genetic testing and health insights brand that uses an at-home saliva sample to generate a large set of personalized reports across areas like health risks, carrier status/family planning, nutrition, fitness, drug response, skincare, and ancestry. Results are delivered through its app/digital experience, positioning the product as a “personalized health guidance” tool that helps users understand their genetics and translate insights into everyday lifestyle decisions.

Get a Free 30-Minute Consultation

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Interested in working with us?

Book a 30-minute discovery call with us and find you best quotation.

Book a Call