Chuck's

About The Brand / The Brief

Chuck’s is a lifestyle brand that brings together two worlds — skincare and style — under one unified digital storefront. While its signature skincare range focuses on realness, rituals, and self-care, its clothing line (branded as Motherchuckers) expands the brand into comfort-driven loungewear and everyday essentials.

By housing both under a single website, Chuck’s offers a seamless experience for customers to “complete their routine and their wardrobe” in one place — reinforcing the brand’s mission to make self-expression and self-care equally accessible, stylish, and intentional.

Origin Country

Malaysia

Services

Web & UX Design

Shopify Development

Industry

Fashion & Apparel

Technology

Shopify

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UGC Videos

This feature allows for interactive video content to appear as an overlay on individual product pages. It enhances the user experience by letting customers watch authentic content — such as product explainers, tutorials, reviews, or brand stories — without leaving the product page.

In the example shown, the video highlights product usage and cross-promotes another item (the Self Love Moisturising Honey Mask) — helping drive both education and upsell in a seamless, shoppable format.

Product Pairings

This feature allows customers to visually explore styled outfits or product pairings — and add multiple items to their cart directly from a single interface. It mimics the experience of browsing an editorial lookbook or Instagram-style post, but with built-in shoppability to drive conversions and increase Average Order Value (AOV).

UGC Videos

Results That Speak for Themselves

We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:

+13%

Average Conversion Rates

19.3%

Lower Bounce Rates

12%

Faster Site Load Times

Better user experience = better results across sales and marketing performance, including higher ROAS for ad campaigns.

Product Pairings

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Chuck’s

[this copy need to be updated)Since we started partnering with Z21 back in 2019, our growth has always been on a positive trend. We have been through multiple mega sale days together and Z21 never fails to prove their value by delivering insights, learnings and suggestions to move forward each time. As a performance marketing agency, they understand their data very well, hence they are always quick to identify & respond to market trend changes. Because of the constant feedback on the latest industry trend and know-how, it has enabled Oxwhite to be at the top of our game especially as a start-up and direct-to-consumer brand here in Malaysia. This working relationship has proven to be the best relationship so far and Z21 has always been there with us every step of the way.