BloomWell

Services

Performance Ads

Industry

Healthcare

Year

2026

First 3 months post-launch

+1,369%

in Quarterly Meta Tracked Revenue

+1,369%

in Quarterly Meta Tracked Revenue

+26%

in ROAS

+346%

in Overall Conversion Rate

Overview

Ads Performance

View Live Site

BloomWell is a maternal wellness brand under SpringHealth, serving women across preconception, pregnancy, breastfeeding, and early motherhood. The brand was created to address more specific life-stage needs within a highly considered wellness category.

Before

After

Before

After

Before

After

The Challenges

New Brand, Niche Audience

BloomWell entered the market with low brand awareness while targeting women trying to conceive and mothers-to-be, a high-consideration audience that required more relevant messaging than broad wellness advertising.
Internal Cannibalisation Risk

‍Many potential customers were already familiar with SpringHealth’s Happy MIBI probiotic, so BloomWell needed a clear value proposition strong enough to encourage customers to switch.
Zero Campaign Learnings

The ad account was completely new, meaning audience segments, campaign structures, creative angles, and budget allocation all had to be tested from scratch while protecting a minimum 1.5x MER.

Key Objectives

Build Brand Awareness

Establish BloomWell within the maternal wellness category and increase awareness among relevant life-stage audiences.
Create a Clear Reason to Switch

‍Differentiate BloomWell from Happy MIBI by communicating its stronger relevance to specific maternal needs and stages.
Build a Scalable Acquisition Model

Identify the strongest audiences, regions, campaign structures, and creative approaches while maintaining MER at or above 1.5x.

The Solution

Persona-Based Targeting

Shifted from broad interest targeting to persona-led campaigns built around customer behaviours, pain points, and life stages, such as women aged 25–35 actively trying to conceive.
Regional & Budget Optimisation

Separated high-performing regions such as Kuala Lumpur, Selangor, and Johor into dedicated campaigns and gradually shifted more budget toward sales-focused campaigns as learnings improved.
Life-Stage Landing Pages

Redirected traffic from a generic collection page to dedicated landing pages for preconception, pregnancy, breastfeeding, and baby 6m+ to create a more relevant journey from ad to purchase.

Results That Speak for Themselves

We focus on tangible outcomes—not just design for design’s sake. Here’s what our clients typically see after we launch or revamp their Shopify websites:

+1,369%

in Quarterly Meta Tracked Revenue

+26%

in ROAS

+346%

in Overall Conversion Rate

Better user experience = better results across sales and marketing performance, including higher ROAS for ad campaigns.

The Challenges

New Brand, Niche Audience

BloomWell entered the market with low brand awareness while targeting women trying to conceive and mothers-to-be, a high-consideration audience that required more relevant messaging than broad wellness advertising.
Internal Cannibalisation Risk

‍Many potential customers were already familiar with SpringHealth’s Happy MIBI probiotic, so BloomWell needed a clear value proposition strong enough to encourage customers to switch.
Zero Campaign Learnings

The ad account was completely new, meaning audience segments, campaign structures, creative angles, and budget allocation all had to be tested from scratch while protecting a minimum 1.5x MER.

Key Objectives

Build Brand Awareness

Establish BloomWell within the maternal wellness category and increase awareness among relevant life-stage audiences.
Create a Clear Reason to Switch

‍Differentiate BloomWell from Happy MIBI by communicating its stronger relevance to specific maternal needs and stages.
Build a Scalable Acquisition Model

Identify the strongest audiences, regions, campaign structures, and creative approaches while maintaining MER at or above 1.5x.

The Solution

Persona-Based Targeting

Shifted from broad interest targeting to persona-led campaigns built around customer behaviours, pain points, and life stages, such as women aged 25–35 actively trying to conceive.
Regional & Budget Optimisation

Separated high-performing regions such as Kuala Lumpur, Selangor, and Johor into dedicated campaigns and gradually shifted more budget toward sales-focused campaigns as learnings improved.
Life-Stage Landing Pages

Redirected traffic from a generic collection page to dedicated landing pages for preconception, pregnancy, breastfeeding, and baby 6m+ to create a more relevant journey from ad to purchase.