01
Marketplace commissions keep climbing
Shopee and Lazada take 15–30% of every sale. You're building traffic for their platform, not yours. The brands winning right now are the ones shifting volume to their own stores.
02
Traffic is expensive. Wasted traffic is unforgivable.
You're paying RM1-3 per click. If your site converts at 1% instead of 3%, you're burning two-thirds of your ad spend. Small CRO wins compound into massive revenue differences.
03
Your best customers aren't coming back
Acquiring a new customer costs 5–7x more than retaining one. Yet most Malaysian brands have no email flows, no loyalty program, no post-purchase strategy. That's money left on the table every single day.
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