Beyond The Buy Button 2025

Mastering Ecommerce Growth & Customer Loyalty
16 May 2025  |  2pm - 6pm
The Grounds KL, MAHSA Avenue
Ground Floor, Block B, MAHSA AVENUE Jalan Elmu, off, Jln Profesor Diraja Ungku Aziz, 59100 Kuala Lumpur, Federal Territory of Kuala Lumpur

Level Up Your Brand.com Store:
Master Ecommerce Conversion Strategies, Market Expansion, and Global Scaling with Shopify

Join industry experts and fellow merchants in an interactive workshop designed to equip you with actionable insights and skills to drive ecommerce success.

Event Speakers

Z21 Studio

Speaker: Daryl Diong & Jonas Lim, Co-Founders of Z21 Studio

Co-Founders of Z21 Studio, a growth agency helping eCommerce & retail brands scale through full-funnel optimization: traffic acquisition, conversion optimization & retention marketing. At this event, they will reveal practical techniques to drive higher conversions and revenue growth across the funnel.

Shopify

Speaker: Felix Chen, Senior partner manager, SEA and Greater China

Experienced tech and e-commerce leader with a decade of global experience across Google, Amazon, Payoneer, and Shopify. Experienced in cross-border growth, and empowering brands through digital innovation.

Topic: Unlocking Growth: Leveraging Shopify for Ecommerce Success and International Expansion

Klaviyo Inc.

Speaker: Sarah (Tan) Baeuml
Senior Partner Manager, Klaviyo Inc.

Sarah's experience spans eCommerce partnerships and CRM Strategy, and she currently serves as the Senior Agency Partner Manager at Klaviyo, a leading customer data and marketing automation platform tailored for B2C brands. Her experiences on both the agency and platform side at Klaviyo and Shopify has put her in a unique position to help more businesses in Asia scale through technology and services.

Topic: Getting your data to work for you - How to leverage Klaviyo using advanced Flows and Segmentation to drive meaningful customer engagement and revenue.

Panelists

Mystery Panelists?

Get ready for an unfiltered, behind-the-scenes look at what it really takes to build a standout brand. We’re bringing together a powerhouse panel of experts who’ve worked with some of the most iconic retail and ecommerce brands. They’ll be sharing the highs, the lows, and everything in between — from big wins to tough lessons learned. Expect real talk, practical takeaways, and maybe even a few bonus secrets they usually keep under wraps. 😉 If you’re serious about growing your brand, this is one session you don’t want to miss.

Topic: Behind the Scenes of the Brand Building Journey

Past Speakers: Vivy Yusof (Fashion Valet), Melissa Tan (Getha), George Ionut (Trapo), Giden Lim (BloomThis)



About The Event

What to expect:

  1. 1. Focusing on the growth of your brand.com store due to decreasing profitability on marketplaces. (increasing commissions)
  2. 2. Strategies to improve brand.com sales conversion rate.
  3. 3. B2B, Online to Offline integration, scale internationally with Shopify
  4. 4. Improve customer lifetime value with strong CRM strategies with Klaviyo
    5. Chance to meet other Merchants and share experiences

Super Relevant for those that:

  1. 1. Directly manage a brand website & its performance.
  2. 2. In charge of ecommerce and online sales, market expansion, commercial.
  3. 3. Founders who are hands on.
Ie: Head of Commercial / Head of Ecommerce / Head of IT / Founder

Event Guest Speakers

BloomThis Logo
Giden Lim
CEO of BloomThis
George Ionut Danifeld
CMO of Trapo
Melissa Tan
CEO of Getha
Vivy Yusof
CEO of FashionValet

Event Agenda

1.30pm
Welcome & Registration
2.00pm

How the Fastest Growing Brands Approach Traffic, Conversion and Retention
by Daryl and Jonas, Z21 Studio
3.00pm

Unlocking Growth - Leveraging Shopify for Ecommerce Success and International Expansion.
by Felix Chen, Shopify
3.30pm

Tea Break & Networking Opportunities

4.30pm

Getting your data to work for you - How to Leverage Klaviyo using Advanced Flows and Segmentation to Drive Meaningful Customer Engagement and Revenue.
by Sarah (Tan) Baeuml, Klaviyo Inc.
5.00pm

Panel Session: 
Behind the Scenes of the Brand Building Journey with our Guest Panelists
6.00pm
END

Event Sponsors

Shopify

Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size.

Klaviyo

The only CRM built for B2C. Stop chasing transactions. Klaviyo turns customers into diehard fans—obsessed with your products, devoted to your brand, fueling your growth.

Beyond the Buy Button 2024

Register Now

Invitation is not guaranteed despite filling the form.
50 brands will be hand picked and you will be notified through email.
Note: BTBB 2024 was over subscribed by 30%! So be quick! ; )

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